Yes, many people and companies seem to be in "a" hurry - maybe even "many hurries" ...
But they do have a very common problem.
If you are in a hurry and want/have to get a certain piece of surface mail delivered in "a hurry" -> that means having it delivered as express mail.
EVERYBODY (!!!) accepts it as a "fact of life", that you have to pay more for an express delivery than for an ordinary letter.
HOWEVER, with translation you have millions of companies and or customers that/who call/(nowadays mail) you and want to have a "rush job" done in
double time ... for a discount rate.
Somehow I cannot picture an employee at a post office responding to such a request with: "Certainly. We will deliver this as express mail for half the usual price. Just to make our customers happy!"
Probably I just "don't get the bigger picture" .....
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